Search Engine Google.com Adwords Report Center moving to Campaigns tab then retiring.
Google.com Adwords blog posted that soon the Adwords Report Center will be migrating and eventually the reporting center tab will be removed permantly. Whoever uses the My Client Center reports and reports for TV ads won’t be migrated.
According to the search engine Adwords Reports Center blog post you can access all the reports you had now on “the same pages where you manage your campaigns, making finding key performance drivers (and acting on your discoveries) faster and easier.”
According to Google the stages for the Adwords Report Center moving and then retireing are as follows:
"With so much useful data available within the Campaigns tab, the AdWords Report Center is no longer the best place to find new reports. So, in order to build the most useful reporting tools possible, we plan to gradually move the existing reports from the Report Center into the Campaigns tab, then retire the Report Center entirely."
(1) Over the coming weeks, we’ll move the key elements from every report in the Report Center into the Campaigns tab.
(2) Whenever a report becomes available in the Campaigns tab, we’ll remove the option to create this type of report in the Report Center.
(3) Don’t worry, the scheduled reports you’ve set up for this report type will still run as usual. However, we’ll also copy these reports into the “Reports” section of your Control Panel & Library. Once you’re comfortable with the new version of your scheduled reports, you can delete your old reports from the Report Center to avoid receiving duplicate emails with the same AdWords data.
(4) After we’ve finished moving all report types into the Campaigns tab, we’ll retire the Report Center entirely. You’ll then download, schedule, and email your reports only from the pages where you manage your campaigns.
