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Thursday, 20 May 2010 19:40 SEO Qualified Professional

SEO Specialist Internet Marketing Acronyms List | Search Engine Marketing Acronyms List

Companies spend millions of dollars in online advertising and e-commerce campaigns. OpenImarket.com can help you get your ROI to higher levels. Please contact OpenImarket.com SEO specialist to inquire about what these Internet Marketing Acronyms mean to your business website. To Email click here.

PPC
Pay Per Click - Website online advertising. Google AdWords, Yahoo SM and Microsoft ad Center are the most popular ppc advertising programs. Every advertiser runs ads and only pay when the search engine user/viewer clicks the ad.

SEM
Search Engine Marketing - This acronym SEM stands for search engine marketing. SEM is often used interchangeably with PPC. SEM can include both optimizing a website’s natural search engine rankings (SEO) in addition to pay-per-click advertising. Organic ranking on any of the search engines is the most beneficial method for small business to get their customer because it is a free services.

SEO
Search Engine Optimization - The acronym SEO stands, like SEM, refers to methods or act of making changes (optimizing) to a website’s coding in order to achieve higher natural (organic) search engine listings for a particular keyword or keywords. Search engines usually take into consideration both on-site changes, such as keyword usage and placement, as well as external factors such as link popularity.
ROI
Return on Investment - Website owners expect revenue to be generated from every dollars invested on their website. Spending on online advertising carries a level of ROI revenue generated from a particular campaign.
PPCSE
pay-per-click search engine - See PPC.
SEP
Search Engine Placement also Search Engine Positioning - The concept was known as SEO (search engine optimization). Alternatively known as SEP (search engine positioning) or SEMSEM (search engine marketing). Website get better natural listings on the search engines. This is entirely separate from the PPC sponsorships in which cost is linked directly to the demand of particular queries.
ROAS
Return on Ad Spend - Used in place of ROI - Return on Investment. Typically ROAS is used only in reference to Pay Per Click Advertising.
SERP(S)
search Engine Results Page(s) - SERPs are the search engine results returned after searching for a particular keyword. Top page SERP(S) allows business websites to acquire a large pool of search engine hits or visitors.
PR
Page Rank - Developed and used by Google, is calculated on a page by page basis and is calculated based on the number of website pages linking to your web page and those pages’ Page Rank. This includes both the incoming external links and the internal flow of your website’s links. Websites as a whole do not have a single Page Rank. Web Pages within your website do.

CTR
Click Thru Rate - The percentage or ratio of ad impressions to clicks. For example, if an ad is shown 1,000 times, and 100 people click the ad, the Click Thru Rate = 10%.

From Wikipedia, the free encyclopedia

Search Engine Optimization ( SEO )

Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

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